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10 Tips How to Avoid Financial Disaster
Written by David Willetts   
Learn 10 tips on how to avoid a financial disaster in your company.


10 Tips How to AVOID Financial Disaster !! 

You are the owner or director of a company.  You are very competent in what you do.  Perhaps selling, marketing, engineering or product development.
 

The business continues to grow, new customers gained, orders are taken for the next generation of products that will secure the future – or is the future clouded with some nagging uncertainty?
   On the surface all is fine but elsewhere things are not happening in the way they did a short time ago.  

You took the decision to market the business more aggressively and since that time little things are happening that cannot easily be explained.
  

Maybe all growing companies go through this phase.  All these “little things” are resolved quickly, but there does appear to be more of them.
 You know, or hope, that no major surprises will adversely hit the company. 

But what steps can you take to give you greater comfort?
   Working “on” the business rather than “in” it, has meant delegation of work to the staff.  After all you cannot be with prospective customers and be talking to existing ones on day to day administrative matters.   The staff have been loyal, hard working and always done what you asked.  They have worked their way up in the business. 

Now, however, they are in positions where they must take decisions.  
 

Decisions that will impact upon you, your future, your wealth!
 

Big decisions are always referred to you, but it is the impact of all the small ones that could be catastrophic.      So what action can be taken to give you some comfort?
 

The business cannot afford a full time professional person and there is not enough time for you to grow the business and run the day to day affairs.
 This article sets out ten common failings, particularly within small and medium sizes enterprises, and is intended to help the reader gain knowledge of some CAUSES of financial disaster. 

There is sufficient thought provoking material to allow owners and directors to implement simple and routine procedures for each area, that should give early warnings of impending problems.
  Collecting data, reviewing the results and taking appropriate action to eliminate concerns is of paramount importance.  

Consider the points that are important to your business and change the priority if necessary.  Build a routine, make the review of points to be part of the normal business life.   Identify the key performance indicators for each point and concentrate on the important issues.  All businesses are different and the 10 Ways to Avoid Financial  should be used as a guide as to the area in your business to monitor.  
 
“Failure is not a single, cataclysmic event. You don't fail overnight. Instead, failure is a few errors in judgement - repeated every day."Jim Rohn

 

1 Control your Business!
Be sensible, practical, but above all else know what is happening in your business.  So often managers think they know, but through a lack of understanding, the use of incomplete or inaccurate information, wrong or ill-timed decisions are taken.  Some opt out completely and take no decision at all.

Control your business by ensuring that:
- good management and accounting systems are in use
- if you do not understand the “numbers” seek help – be trained!
- all information on which you base your decisions is accurate, if in doubt have the data audited
- short and long term goals have been set
- financial information is prepared in a timely manner and at regular intervals
- all management information is reviewed in a timely manner and when necessary corrective actions are taken 

2 Be honest and realistic in your decision making
If the data upon which you are taking business decisions is suspect, the business decision making process is suspect.  

Further remember what you are in business for – to achieve your goals, your vision.  Your goals will be more difficult to achieve if the quality of the data used to base decisions on is suspect. 

Discipline yourself to:
- write off bad debts immediately
- write down the value of obsolete or slow moving stock in the Balance Sheet
- record incomes in the correct accounting period
- record expenses in the correct accounting period
- be honest in all financial matters
- accrue for known future non-recurring items of cost and income that relate to the current period
- remain focused and take decisions that only support meeting your goals 

3 Reconcile your Cash
Know your cash balance at all times. 

Cash is the lifeblood of the business.  Do not let it drip away in waste.

Forecast your cash flows on a regular basis.  Be in control and manage your cash position.

Conserve all cash and recognize the dangers of:
- spending cash on items that are not necessary in meeting the goals of the business
- buying new when second hand would suffice
- structuring incentive schemes to sales instead of cash and profit
- creditor chase letters and writs may indicate cash outflows not recognized in your forecasts
- a “cheque in post” and post dated cheques mentality may further lead to errors in forecasts

4 Pay on Time – Receive on Time

Make all payments on time.  If this is not possible then negotiate revised terms with suppliers.  Always avoid late payment of taxes, including VAT, NI and PAYE.

Negotiate acceptable credit terms with your customers, and enforce them as appropriate. 

Take control of the situation and not be a bystander! 

Avoid:
- unnecessary cost and waste through not acting proactively
- offering credit terms to customers who fail to meet their contractual agreements
- failing to take up credit references for all new customers
- offering substantially improved credit terms to customers who have purchased small but now suddenly want to purchase big
- expensive debt recovery agencies
- failing to communicate with your suppliers should you be unable to meet your payment commitments.
- not meeting with your bank on a regular basis

5 Communicate!
Do you communicate with your staff, customers, suppliers and other groups connected with your business?  Do they know you communicate?

How do you communicate?  Meetings, letters, email, telephone or other.
Are your communications understood and interpreted in the manner that you intend? All too often much communication is not effective. 

Consider all management and financial information that is prepared by a business.  All too often there may be a cursory read, then filed and not acted upon. 

This form of communication is expensive to prepare and no benefit is derived.

Organize yourself to:
- attend regular internal and/or external review meetings with staff, customers and other stakeholders alike
- chair meetings in a constructive manner and follow an agenda.
- avoid a “talk shop or blame” culture
- listen to others
- encourage feedback
- engage an “open door” policy
- ensure action points are recorded, designated to individuals and followed up

6 Re-engineer your processes
Frequently business systems remain unchanged for long periods, become outdated and fail to satisfy the demands of a changing business environment. 

This shortcoming is often found in administrative as well as manufacturing processes.  Over time processes cease to be appropriate, are tweaked to accommodate changing environments and result in inherent waste.

Review and benchmark your processes to avoid:
- unnecessary work that does not add value
- work duplication that constitutes waste
- stand alone systems - integrate wherever possible

7 Involve your Employees
Often it is quoted that employees are the greatest asset of a business.   But also it is found that in some organizations employees are not always respected, involved with or empowered to participate in the decision making processes of the business. 

Train your staff and the delegate responsibilities, particularly in a time of crisis:
- in a controlled manner
- involve the appropriate staff in decision making

8 Maintain High Customer Service Levels
Winning customers is hard, retaining customers more so.  During a financial crisis, if customer service may be adversely impacted agree with the customer an acceptable level of service that will meet the needs and expectations of the customer.

Customers are more discerning and expect all service to be right first time, do not surprise them by falling service levels after failing to communicate your changed circumstances to them.  Be proactive and manage the situation.

Take remedial action when adverse trends are recorded in the following areas:
- delivery times
- customer complaints
- customer returns
- warranty claims

9 Provide an adequate Capital Structure
An expanding business may require additional funding to sustain growth.  Ensure that there is the potential to raise long term funds for the business, to enable financial stability and long term planning to materialize.

Examine the following sources of funds:
- increase share capital
- leasing
- hire purchase
- business angels

10 If all else Fails seek Expert Help
If you are unable to quickly resolve your problems – seek HELP.  But seek help BEFORE the issue becomes a catastrophe.  Time is money, and catastrophes are costly!  Consultants, banks and solicitors are examples of organizations that can help you.

The sooner remedial action is taken, the sooner normality is resumed and it will almost certainly be more cost effective.


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